HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
New Staff Position Makes Residents Happier
Itzel’s title is “resident technology assistant.” You might think that would be part of the technology operation, but it’s not.
This Tech Tuesday Episode Made Me Angry
Because there’s no excuse in a world where integrated care coordination platforms like PointClickCare (a Foresight partner) exist.
Artificial Intelligence in Perspective
AI is interesting, but its primary benefit may be in calling our attention to automation opportunities that we might not otherwise consider.
DEVELOPMENT
Bucking the Senior Housing Trend
It’s time to drop the “senior” from senior housing. It’s time to get out of senior housing financing and into housing financing.
What Is Senior Living?
Perhaps the real problem is that the goal is more about creating pots of gold than providing optimal experiences for older people and their family members.
Bridging the Gap
The big question is whether this generation of senior living leaders will be the first to transform the offering so that it is one that they choose for themselves.
EMPLOYEE ENGAGEMENT
The Autocrat of the Meeting Room
Committees don’t make good decisions, and meetings are more often about personalities and influence than about business realities and opportunities.
I Have Strayed Too Far
There are things you can do — simple things, easy things — that can transform a workplace culture into something wonderful and amazing.
The Shoes I Will Never Walk In
It needs to be said that this diversity also means harder conversations, but those harder conversations make us better.
LEADERSHIP
It Is So Damn Hard
Leading well is really hard. Asking questions is one of the most important and difficult aspects of leading.
Some See Clearly
Are you so busy talking and selling the smaller vision that you fail to listen or heed the conversation about the larger opportunity?
I Have Strayed Too Far
There are things you can do — simple things, easy things — that can transform a workplace culture into something wonderful and amazing.
LIFE ENRICHMENT
New Staff Position Makes Residents Happier
Itzel’s title is “resident technology assistant.” You might think that would be part of the technology operation, but it’s not.
It’s Elementary
As residents morph into patients, there is likely to be a continuing trend toward less active engagement and more toward amusement …
Bridging the Gap
The big question is whether this generation of senior living leaders will be the first to transform the offering so that it is one that they choose for themselves.
SALES & MARKETING
Gene Hackman and the Case for Senior Living
Every time I see another story about his death I find myself thinking … if only they had been living in a senior living community …
Stories to Steal: Love and Food
Because every story shared is another step toward changing perceptions and showing what truly exceptional senior care looks like.
Stories That Change the World
Believe it or not we are all natural storytellers, though perhaps we are losing this natural ability. Here are some tips!
FORESIGHT RADIO
S7 Episode 6 – A Better Model For Senior with Kai Hsiao
💭 What if your senior living community was tied to your life insurance policy? In China, that’s already happening. Instead of paying an entrance fee, residents gain access by purchasing a high-value insurance policy—a model that has already pre-filled entire...
FORESIGHT TV
A Conversation With Carl Hirschman
Steve Moran is joined by Carl Hirschman, President of Longevity Senior Living, to discuss his unique approach to transforming the industry.