HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
This Shows How Much to Pay to Get the Staff You Want
Technologies like LivingPath’s (a Foresight partner) are disrupting the vicious cycle of hiring, removing about two-thirds of your wasted efforts.
Should AI Lead to Layoffs?
Jordache actually believes laying people off would be short-sighted. Instead, he advises, think differently about …
Early Morning With Artificial Intelligence
It’s no surprise that artificial intelligence was a hot topic at this year’s LeadingAge meeting in Nashville.
DEVELOPMENT
Fundraisers Don’t Work — and 5 More Nonprofit Hot Takes, From a Philanthropy Professional
1. Philanthropy isn’t about getting funds. It’s about making the funder’s dreams come true. I help make dreams come true. That’s my job.
Bingo, Bachelor’s Degrees, and Bull: Why Your Fancy Analysis Is Missing the Point
There are only two things that count when evaluating any property. The first is the executive director, and the second, the team supporting the executive director.
What Greystone Missed
While Greystone has looked at “aging-in-place” through the prism of its business interests, it can be constructive to take a wider perspective.
EMPLOYEE ENGAGEMENT
The Unspoken Twister Game: Your Incentives
What are you actually incentivizing? Not what you say you value — but what your people see. The answer could redefine your company’s future.
Speaking of Corporate Culture
Suddenly, now, culture is a hot topic, and today I was blown away by a James Lee post on LinkedIn.
16 Things Families Do That Senior Living Teams Hate
I asked senior living leaders to talk about the things families do that drive them crazy. Here is what they told me:
LEADERSHIP
6 Opportunities to Transform Senior Living in 2025
The good is that everyone knows what senior living, assisted living, and memory care mean. The bad is that they (mostly) still see them as less desirable options.
30 Days to Disaster — What Would You Do?
By Steve Moran I am deep into the book The...
It’s A Business; It’s a Job; It’s My Life
By Jack Cumming Above all else, most senior...
LIFE ENRICHMENT
Fundraising: This Would Be Funny if It Weren’t True
Perhaps there’s a charity that doesn’t spend money on fundraising that would make better use of your donations.
Make Me Ask Again and Again …
Maybe before you quickly label a family member or a resident as a troublemaker, it would be worthwhile looking at how the staff contributed to the problem.
Senior Living Operator … What Am I Paying You For?
I know this is one community and one organization, but I promise you these are widespread problems, and they make people not trust senior living.
SALES & MARKETING
Continuing Care at Home: How to Sell It — and Why It’s Hard To
What we keep getting hit in the face with is that 80+ percent of the older adults in the U.S. want to “age in place.”
CCRC Marketing Beyond Local
If a CCRC has top-notch answers to these questions, and if it has the marketing savvy to tell its story, then occupancy should bend upward.
Laughing in the Face of Frustration: The Not-So-Secret Hike in Moving Fees
We need to be talking a lot more about how important it is to create amazing family experiences, something that seems to get little attention.
FORESIGHT RADIO
S6 Episode 24 – Old Friends Share a New Perspective on Senior Living, With Denise Boudreau
When longtime friends Steve Moran and Denise Boudreau get together, there’s no telling where the conversation will go!
FORESIGHT TV
A Conversation With Amy Silva & Samatha Fischgrund
Steve Moran will be talking to Amy Silva and Samantha Fischgrund about creating great experiences for residents and team members.